A prompt is the instruction you give the AI inside [gpt]…[/gpt] in a campaign's Post Title Template or Post Content Template. When a post is created, the tags in it are filled with the article's data, the AI follows your instruction, and the whole block is replaced by the AI's answer.
The prompt decides the tone, structure, length, language and audience of the rewritten post. The same article rewritten with two different prompts gives very different results, so a clear prompt is the biggest lever you have over quality.
You do not have to write one yourself: the Prompt Builder in every campaign writes a complete, tested prompt from a preset and a few tick boxes. Without any [gpt] block, the post uses the source headline and article as they are, without AI. See Templates and tags.
Start with 25 free posts — no credit card needed.