SEO Engine overview and SEO score

The SEO Engine is built into AI AutoPost. It is on by default. Every post a campaign creates is analysed, improved and checked before it goes live.

What it does for each post

• Finds the primary keyword, plus secondary, related and long-tail keywords.
• Writes the SEO title and meta description. With AI campaigns these come from the same AI request as the article, so there is no extra credit.
• Makes a short URL slug in English letters.
• Fixes the heading structure (for example a second H1 in the text becomes H2).
• Adds internal links to your related older posts, or an "Also read" list.
• Sets image SEO: ALT text, title, caption and file name.
• Adds tags and schema (structured data, NewsArticle by default).
• Adds Open Graph and X (Twitter) tags for social sharing (when no other SEO plugin does it).
• Checks for duplicates of your existing posts.
• Runs Auto Fix for safe, mechanical problems. It never changes facts or the article's wording.

The SEO score

Every analysed post gets a score from 0 to 100:

• 85 and above – Excellent
• 70 to 84 – Good
• 50 to 69 – Needs improvement
• Below 50 – Poor

The score comes from checks such as SEO title, meta description, primary keyword placement, content quality and readability, H1 and headings, URL slug, internal links, featured image, image ALT text, structured data, canonical, robots, Open Graph, category, tags and the duplicate check.

Where you see it

• An SEO column in Posts → All Posts with each post's score.
• The AI AutoPost SEO box or sidebar in the post editor. See The SEO box and sidebar in the post editor.
• The SEO Dashboard for all posts. See SEO Dashboard.

Minimum score

In SEO Settings → SEO Score you set a Minimum SEO score (default 70) and what happens below it: Publish with a warning (default) or Hold as Pending Review.

Honest about results

The SEO Engine follows Google's published guidelines. It makes posts clean and complete for search engines, but it cannot guarantee rankings or Google Discover traffic. Original, useful reporting still matters most.

Tip: To turn SEO on for every post in one click, use SEO — automatic in Auto Setup. See Auto Setup overview.